Eau de Parfum — Grasse, France

THREE
CONTINENTS.
ONE SCENT.

Crafted in Grasse, France.

NOT A CELEBRITY FRAGRANCE.
FRENCH CRAFT.
MOROCCAN SOUL.
$250. 100ML. MADE IN GRASSE.

The Collection

WHIT3 No.1 — 100ml
$250

WHIT3 No.1 — 100ml

The flagship. Bergamot and pink pepper open on Moroccan rose and oud — a heart that is both desert heat and velvet cool. Cedarwood, white musk, and ambergris ground it hours later. 100ml Eau de Parfum, crafted in Grasse.

WHIT3 No.1 — 50ml
$150

WHIT3 No.1 — 50ml

The same formula, a lighter carry. Bergamot and neroli over Moroccan rose and oud, settling to white musk and cedar. 50ml Eau de Parfum, made in Grasse.

WHIT3 Discovery Vials
$75

WHIT3 Discovery Vials

Two 5ml hand-filled vials of WHIT3 No.1. Wear it for a week before you commit. Made in Grasse.

Rose fields in Grasse, France

Provenance

MADE IN GRASSE

Grasse is not a branding claim. It is a village of 50,000 in the Alpes-Maritimes where May roses have been harvested since the 16th century.

The same houses that supply the world's most demanding maisons manufactured WHIT3 No.1. Not licensed. Not co-branded. Made there.

Chanel sources from Grasse. So do we.

Read the full story →

Worn

"I've worn Tom Ford and Le Labo for years. WHIT3 is the first fragrance in a long time that made me stop mid-day and think about what I was wearing. The oud doesn't shout — it just settles in."

Sana M.

"Ordered on a Friday, wore it Saturday night. Got three compliments in two hours. The pepper-bergamot opening is sharp and fast — then it becomes this warm, smoke-and-rose thing that stays all night."

Jordan T.

"Gave this as a wedding gift. The packaging alone — matte black with the gold foil — made the whole room stop. The scent pairing between the EDP and the body oil is seamless."

Amara L.

Pre-order open

ORDER NOW.
SHIPS WHEN READY.

Secure your bottle now at the pre-order price. We'll notify you the moment your order ships — no date promised, no rush.

FIRST ACCESS. NO NOISE.

New releases. Grasse dispatches. Nothing else.

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