What Makes Grasse Different

Grasse is a town of 50,000 in the hills above Cannes. For three centuries it has been the center of the global perfume industry — not by accident, but by geography and obsession.

The microclimate of the Alpes-Maritimes produces some of the most aromatic botanicals in the world: May rose, jasmine, orange blossom, violet. The same fields that supply the great maisons also supply WHIT3.

For WHIT3 No.1, we worked with Grasse's master noses to build a formula around three geographic anchors:

• North Africa: Moroccan rose absolute and oud — two of the most expensive raw materials in perfumery
• Southern France: bergamot, neroli from the Grasse orange groves
• The wider world: cedarwood, ambergris, white musk

The result is not a Moroccan fragrance. It is not a French fragrance. It is what happens when you don't have to choose.

That is WHIT3.